|NAMESAKE DENIM COLLECTION
BY MICHELLE SIWY
Launched in Spring 2005 in downtown New York City, Siwy offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail, and fit. Whether it is the stitch detail that embodies strength or the high quality stretch denim that lends longevity, the Siwy look is tough, feminine and authentic – infusing the LA-dominated denim category with a heavy dose of New York fashion edge. In less than three years, the brand has developed a cult following among denim-heads and style icons including Kate Moss, Sienna Miller, Lindsay Lohan, Mischa Barton, Selma Blair, Rachel Bilson, Nicole Richie, Hilary Duff and more.
Developed in the country's best wash and sewing facilities in California, Siwy’s superlative, modern tailoring creates a figure flattering denim fit with unprecedented comfort. Quilted pockets lift and shape the backside, and seams carefully follow a woman’s natural curves while subtleties of aging, tinting, wrinkling, and washing add to the design. All lines in the jean accommodate the body and its characteristics when moving, sitting or standing.
Long, lean shapes have become a signature look and are softened by a shortened, curved hem at the back of the leg. This discrete design element avoids a dragging hem when worn with sneakers or heels while maintaining a height illusion for women of all sizes. Unexpected takes on classic shapes, such as denim shorts, pencil skirts and cropped styles, add novelty and variety to the collection. Siwy produces four collections per year, each forging ahead with fashion trend and fit.
Each piece is finished with hand-crafted labels made out of vintage feedsack cloth. Starting in the late eighteen forties through the mid twentieth century, feedsacks were an integral part of rural American life. Over time, they took on colorful graphics and patterns as advertising. Before it was ever fashionable, the patterned fabric from used feedsacks was recycled into garments and quilts by home-making women on the frontier. Today, Siwy utilizes this same idea to create a labeling system that ensures that each pair is a one-of-a-kind, original piece of vintage Americana.
Siwy is currently distributed internationally in North America, Canada, UK, Belgium, Netherlands, Germany, Austria, Switzerland, Taiwan, Japan and Australia. In the U.S., the collection retails at Neiman Marcus, Saks Fifth Avenue, Fred Segal, Ron Herman, Forty Five Ten, Hollywood Trading Company, and Intermix to name a few, as well as several online retailers specializing in celebrity style and the newest trends. Price points range from $145 to $215.
Company Agenda, 212 358-9516